Work Name|Irrational Circumstances
Brand|Hermès 爱马仕
Chief designer|Jovana Zhang
Year|2017
Observing the space that surrounds us, our mind have learned to navigate trough the 3D space and to adopt the rules of perspective. We ain’t gonna be tricked easily because the rules of physical world are deeply rooted inside our perception, but if we do get tricked it might cause confusion. In a witty way we tried to misguide the spectators into illusion by mixing axonometric projections and ones solid knowledge of perspective, by joyfully inviting them to play along with us and enjoy the fun of yearly topic “the sense of objects”.
--Jovana Zhang, the chief designer of Irrational Circumstances
Work Name|Irrational Circumstances
Brand|Hermès 爱马仕
Chief designer|Jovana Zhang
Year|2017