Work Name｜Mornings
Brand｜Hermès
Chief Designer｜Jovana Zhang
Year｜2016
Mornings
Window displayEarth & StoneMetalHermès2016
When we think of the swift pace of nature, it’s impossible not to marvel at the wonder of all beginnings. Every time the sun rises, we start a new day. The sun is the reason for our beginnings; without it, life cannot exist. Since our design concept is centered around spring, the first season that celebrates nature’s momentum, our presentation of the "Morning" theme aims to highlight our triumph over winter’s darkness and celebrate the rebirth of life.
— Jovana Zhang, the chief designer of Mornings
We not only view the sun as a massive fireball, but we also aim to depict morning in a simple yet powerful, modern way. We place the sun in various scenes, symbolically creating different landscapes, such as the morning sun in the desert, the morning sun over the ocean, the morning sun by the river, the morning sun in the city, and the morning sun in the forest, among others.
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